Joby Harris, illustrator: The old WPA posters did a really great job delivering a feeling about a far-off destination. There's a nostalgia for that era that just feels good. The JPL director has called our people "architects of the future."Īs for the style, we gravitated to the style of the old posters the WPA created for the national parks. The point was to share a sense of things on the edge of possibility that are closely tied to the work our people are doing today. They suggested it might be wonderful to give a similar treatment to the amazing destinations in our solar system that JPL is currently exploring as part of NASA. (The NASA program that focuses on finding and studying exoplanets is managed by JPL.) Later, the director of JPL was on vacation at the Grand Canyon with his wife, and they saw a similarly styled poster that reminded them of the exoplanet posters. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.ĭavid Delgado, creative strategy: The posters began as a series about exoplanets - planets orbiting other stars - to celebrate NASA's study of them. “Whether Spotify Studios has a vision remains to be seen.Background: A creative team of visual strategists at JPL, known as " The Studio," created the poster series, which is titled "Visions of the Future." Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators. “Gimlet and Parcast were studios with vision that helped shape our industry,” the employees said. Unionized Gimlet and Parcast employees said in a statement they were “frustrated by the mismanagement that led us here.” The employees, who are part of the Writers Guild of America East, said teams were given little direction and many podcasts were exclusive to Spotify, limiting the revenue they could generate. “Too many podcasts with too little audience.” “It’s really a supply-and-demand issue,” Wang said. Ray Wang, principal analyst at Constellation Research, said Spotify’s approach was too costly, which is why it is making these changes. Last year, the company cut roughly 40 people from its podcast staff and scrapped 11 shows. Spotify has become a top podcast publisher, with more than 100 million monthly podcast listeners, according to the company.īut the cost of getting there, including expensive deals with newsmakers and celebrities, has come under scrutiny. The company heavily invested in podcasting over the years, buying several production companies such as Gimlet and Parcast and expanding its footprint in downtown Los Angeles with a campus that includes a building known as “ Pod City.” “Looking ahead, as a key component of our focus on creators, we remain committed to original programming,” wrote Sahar Elhabashi, vice president of podcast business, in an internal update that was adapted and shared on Spotify’s website. The Stockholm-based audio company said podcast production companies Gimlet and Parcast will be combined into a “renewed Spotify Studios operation” that will be overseen by Julie McNamara, head of global podcast studios. Earlier this year, Spotify trimmed its staff by 6% or roughly 600 people, with Chief Executive Daniel Ek citing the increased importance of efficiency. The layoffs come amid increased pressure for tech companies to cut costs and boost profits in an uncertain economic environment. Spotify is reducing its staff by 200 people, or about 2% of its workforce, as the company restructures its podcast division, the Swedish streaming audio giant said Monday.
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